Fenomenologia Di Mike Bongiorno
L'uomo circuito dai mass media è in fondo, fra tutti i suoi simili, il più rispettato: non gli si chiede mai di diventare che ciò che egli è già. In altre parole gli vengono provocati desideri studiati sulla falsariga delle sue tendenze. Tuttavia, poiché uno dei compensi narcotici a cui ha diritto è l'evasione nel sogno, gli vengono presentati di solito degli ideali tra lui e i quali si possa stabilire una tensione. Per togliergli any liability shall, however, to ensure that these ideals are in fact unattainable, so that the tension will be resolved in a projection and not a series of operations designed to change the actual state of affairs. In short, he was asked to become a man with a refrigerator and a television 21 inches, that is, they are asked to remain as it is adding to the objects that has a refrigerator and a television; contrast, the Kirk Douglas is the perfect or Superman. The ideal of consumer mass media is a superman that he will not claim never to become, but is delighted to play as great, as you wear for a few minutes in front of a mirror, a dress of others, without even thinking of possessing the a-days.
The new situation which raises about the TV is this: the TV does not offer as great to identify himself, but the superman the everyman. The TV provides an ideal middle man completely. Theatre Juliette Greek appears on the stage and immediately creates a myth based unculto; Josephine Baker unleash idolatrous rituals and gives its name to an era. Appears on TV several times the face of Juliette Greek magic, but the myth does not even born, the idol is not her, but announcer, and among the most beloved and famous announcers will be precisely the one that best represents the average characters : modest beauty, sex appeal, limited, questionable taste, some home expressionless.
Ora, nel campo dei fenomeni quantitativi, la media rappresenta appunto un termine di mezzo, e per chi non vi si è ancora uniformato, essa rappresenta un traguardo. Se, secondo la nota boutade, la statistica è quella scienza per cui se giornalmente un uomo mangia due polli e un altro nessuno, quei due uomini hanno mangiato un pollo ciascuno — per l'uomo che non ha mangiato, la meta di un pollo al giorno è qualcosa di positivo cui aspirare. Invece, nel campo dei fenomeni qualitativi, il livellamento alla media corrisponde al livellamento a zero. Un uomo che possieda tutte le virtù morali e intellettuali in grado medio, si trova immediatamente a un livello minimale di evoluzione. La "medietà" aristotelica è equilibrio nell'esercizio delle proprie passioni, retto dalla virtù discernitrice della "prudenza". Mentre nutrire passioni in grado medio e aver una media prudenza significa essere un povero campione di umanità.
Il caso più vistoso di riduzione del superman all'everyman lo abbiamo in Italia nella figura di Mike Bongiorno e nella storia della sua fortuna. Idolatrato da milioni di persone, quest'uomo deve il suo successo al fatto che in ogni atto e in ogni parola del personaggio cui dà vita davanti alle telecamere traspare una mediocrità assoluta unita (questa è l'unica virtù che egli possiede in grado eccedente) ad un fascino immediato e spontaneo spiegabile col fatto che in lui non si avverte nessuna costruzione o scenic fiction: it seems that he sells for what it is and what is likely to not put any audience in a state of inferiority, even the most inexperienced. The viewer sees the glorified and honored with national authorities officially the portrait of his own limitations.
To understand this extraordinary power of Mike Bongiorno need to carry out an analysis of their behaviors, a true "Phenomenology of Mike Bongiorno," which means, with this name is given, not man, but the character .
Mike Bongiorno is not particularly handsome, athletic, courageous, intelligent. It is, biologically speaking, a modest degree of adaptation to the environment. Love from tributatogli hysterical teen-agers should be attributed in part to the whole breast that he is able to awaken in a young girl, in part to the prospect that he left a glimpse of a perfect lover, submissive and fragile, gentle and courteous.
Mike Bongiorno is not ashamed to be ignorant and do not feel the need to educate themselves. Comes in contact with the most breathtaking areas of knowledge and leaving virgin and untouched, others comforting the natural tendencies to apathy and mental laziness. Puts great care not to impress the viewer not only shows ignorance of the facts, but also very determined not to learn anything. However
Mike Bongiorno demonstrates sincere admiration and primitive for one who knows. However, in light of this man raises the quality of manual application, memory, methodology and primary obvious: to become educated by reading many books and believing what they say. Not nearly the least suspicion of a critical and creative culture. It has a purely quantitative criterion. In that sense (if necessary, be educated, having read many books for many years) it is natural that man is not predestined to renounce any attempt. Mike Bongiorno
professes a respect and unlimited confidence to the expert, a professor is a scholar, is the culture allowed. It is the technical branch. The will refer the matter to competence.
admiration for the culture tuttavia sopraggiunge quando, in base alla cultura, si viene a guadagnar denaro. Allora si scopre che la cultura serve a qualcosa. L'uomo mediocre rifiuta di imparare ma si propone di far studiare il figlio.
Mike Bongiorno ha una nozione piccolo borghese del denaro e del suo valore ("Pensi, ha guadagnato già centomila lire: è una bella sommetta!").
Mike Bongiorno anticipa quindi, sul concorrente, le impietose riflessioni che lo spettatore sarà portato a fare: "Chissà come sarà contento di tutti quei soldi, lei che è sempre vissuto con uno stipendio modesto! Ha mai avuto tanti soldi così tra le mani?".
Mike Bongiorno, come i bambini, conosce le persone per categorie e le appella con comic deference (the child says, "Excuse me, lady watch ...") but always using the most vulgar and current status, often derogatory," Mr. scavenger, Mr Farmer. "
Mike Bongiorno accepted all the myths of the society they live in: the lady of Balbiano Aramengo kisses her hand and says that it is because it is a countess (sic).
addition to the myths of society accepts the conventions. And paternal and condescending with the humble, respectful with people socially skilled.
Giving money is instinctively inclined to think, without expressing it clearly, more in terms of alms gain. View to believe that, in the dialectic of classes the only means of ascent is represented by Providence (which can occasionally take on the face of the TV). Mike Bongiorno
speaks basic Italian. His speech makes the most of simplicity. Abolishes the relatives, the subordinate clauses, can almost invisible curtain size syntax. Avoid the pronouns, repeating the subject at length, employs a large number of fixed points. Does not venture never engraved or parentheses, does not use elliptical expressions, no hints, only uses metaphors become absorbed into the common lexicon. His language is strictly referential and would have the joy of a neo-positivist. There is no need to make any effort to understand it. Any viewer feels that, on occasion, he could be more eloquent than he.
not accept the idea that a question may be more than one answer. Suspicious of variations. Nabucco and Nebuchadnezzar are not the same thing, he reacted to the data as an electronic brain, because it strongly believes that A is equal to A and that tertium non datur. Aristotelian default, his pedagogy is therefore conservative, paternalistic, cast in stone.
Mike Bongiorno is no sense of humor. Ride happy because it is the reality, not because it is able to warp reality. Escapes the nature of paradox as he was offered, he repeats with an amused and shakes his head, implying that the other person is pleasantly abnormal refuses to suspect that behind the paradox is hiding the truth, however, does not consider it as a vehicle authorized to review.
avoids the controversy, even on legitimate issues. Do not miss to learn about the quirks of knowledge (a new movement in painting, an abstruse discipline ... "Tell me, 'is there so much talk today of the future. But what exactly this future?"). On receipt of the explanation does not attempt to pursue the matter, but feel rather let his right-thinking of polite dissent. Respects, however, the views of others, not about ideology, but for lack of interest.
Of all the questions possible about a subject chooses the one that would first occur to anyone that half the audience now would discard as too obvious: "What does that picture represent?" "How come you chose a hobby so different from his work?" "How that comes to mind to deal with philosophy?".
Bring cliches to the extreme. A virtuous woman is educated by nuns, a girl with colored socks and a ponytail is "burned". If she asks the first, which is good for a girl like that, you want to become like the other, the opposition made to him to note that it is offensive, the second girl comforted by highlighting its superiority physical and humiliating the schoolgirl. In this dizzying game gaffes do not even attempt to use periphrasis: the periphrasis is already a agudeza, and Vico agudezas belong to a cycle which is foreign Bongiorno. For him, it was said, everything has a name and only one, is the rhetorical sophistication. After all the faux pas is always born by an act of sincerity is not masked, when the sincerity is desired but there is no gaffe challenge and provocation, the gaffe (in which Bongiorno excel, according to the critics and the public) is born when you are sincere by mistake and for carelessness. The more mediocre, the mediocre man is clumsy. Mike Bongiorno comforts him by bringing the dignity of a rhetorical gaffe, as part of a label approved by the transmitter and the nation listened. Mike Bongiorno
sincerely rejoice with the winner because it honors the success. Please uninterested in losing, if they are moved in serious condition and is the organizer of a charity race, which occurs over pay and convince the public, then flew across to other treatments confortafo existence of the best of all worlds. He ignores the tragic dimension of life. Mike Bongiorno
then convince the public, with a living example and triumphant, the value of mediocrity. It does not cause an inferiority complex while offering himself as an idol, and the public pays him back, grateful, loving. He represents an ideal that no one should strive for because everyone is already at this level. No religion has never been so lenient with his faithful. In him is undo the tension between being and ought to be. He tells his worshipers: you are God, stay motionless.
Umberto Eco, Diario Minimo, 1961
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